Laprime brand typeface

Pepita Onlus

Laprime brand typeface

Laprime is a custom font made for the brand identity project of La Prime Kitchen restaurant in Shenyang, handled by the Italian designer Eleonora Beltrame and by Quarta & Armando architectural firm. The shapes of letters found their inspirations from the calligraphic strokes of the Chinese ideograms and from the iconic shapes of traditional Chinese architecture. It is composed of capital letters in two weights: light and regular.

Pepita is a non-profit organization that offers professional aid in the world of education, offering knowledge and tools essentials to educate in the right way. The aim of the rebranding was to bring the notion of Pepita to a higher and more professional level, increase brand awareness, and organize the many activities and services that Pepita offers.

Laprime is a custom font made for the brand identity project of La Prime Kitchen restaurant in Shenyang, handled by the Italian designer Eleonora Beltrame and by Quarta & Armando architectural firm. The shapes of letters found their inspirations from the calligraphic strokes of the Chinese ideograms and from the iconic shapes of traditional Chinese architecture. It is composed of capital letters in two weights: light and regular